Assignment:
Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.
Course:
Chapter 1. Why Is Marketing Management Important?
Chapter 2. Customer Behavior.
Chapter 3. Segmentation.
Chapter 4. Targeting.
Chapter 5. Positioning.
Chapter 6. Products: Goods and Services.
Chapter 7. Brands.
Chapter 8. New Products and Innovation.
Chapter 9. Pricing.
Chapter 10. Channels of Distribution.
Chapter 11. Advertising Messages and Marketing Communication.
Chapter 12. Integrated Marketing Communication and Media Choices.
Chapter 13. Social Media.
Chapter 14. Customer Satisfaction and Customer Relationships.
Chapter 15. Marketing Research Tools.
Chapter 16. Marketing Strategy.
Chapter 17. Marketing Plans.
