You may
recall from previous marketing courses, the importance of a PESTEL (political, economic, socio-cultural, technological, environment, and legal) analysis in assessing market potential and choosing target markets. Your text discusses various frameworks for analyzing the global market. The PESTAL model is another widely-used tool and can aid marketers in developing an objective view of a new environment. The following video highlights how to do a PESTEL analysis:
PESTEL Analysis (YouTube – 5:47) (Links to an external site.)
For this activity, choose any international airline. Find a country where the airline does not currently fly. Imagine that your airline is considering entering the country you identified. Conduct a short, 300 – 400 words, PESTEL analysis of the feasibility of the action. Be sure to include your recommendation (based on the PESTEL analysis).
Note: You may have to research the definition of a PESTEL analysis.
Save your document with a descriptive file name (Example: yourname_activity.docx) and submit as an attachment.
