If you have not already done so, read the Hindustan Unilever and the Prenatal Care Market case.
Build upon the questions raised in the case report assignment by addressing at least one of the following questions in your discussion:
- Should Hindustan Unilever launch a new range of maternity products as an extension of the Dove brand or develop a new brand for the prenatal care market? Explain the pros and cons of each option.
- Suggest a marketing communication plan for the launch of Dove prenatal care products.