Hit Your Mark With Matched Messaging, Marketing Discussion help

“Hit Your Mark With Matched Messaging” Watch the video below and then respond to the questions that follow:


Develop a brief IMC for the company or product you are working on in your assignments.

  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Note: This is a discussion post minimum 500 words “APA format”. Please see attachment for my company.