Deliverable length: Memo (1–2 pages)
Course Objective(s):
- Define marketing
- Contrast service marketing against traditional marketing
- Identify the “4 P’s” of the Marketing Mix
Assignment
NOTE: For this assignment, use Microsoft Word and go to the Templates section to find a sample memo that you can create. You can also search for Microsoft Word Memos online.
- Locate an online promotion or ad for a hotel company.
- Provide the link to the promotion on your References page.
- Complete a 1-page memo to the hotel manager as if you are a marketing company, and provide feedback on the strengths and weaknesses of the promotional ad. Items to consider are as follows:
- Wording
- Pictures
- Formatting
- Font
- Colors
