: 2 pages
Course Objective(s):
- Understand and implement a SWOT analysis
- Contrast different pricing strategies.
Assignment:
- Conduct a competitive analysis and a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
- You will use the organization that you spoke of in your forum response this week.
- Contrast different pricing strategies.
- Look for different pricing strategies in the organization, and explain what they currently are using as an organization.
- Hotel example:
- AAA
- Senior
- Military
- Rewards member
- Restaurant example:
- Lunch crowd
- Rewards program
- Bundling
- Happy hour
- Military
- Do you agree with the pricing strategy based on what you learned in the SWOT analysis with relation to competitors in the local market? Why or why not?
