identify a failed project , marketing homework help

  • Identify a product or service that was launched and failed despite market research on trends and conditions that would have indicated it would be successful. Why did this product or service fail? Why do you think market research indicated otherwise? Reference: Barringer, B. R. (2015).
    Preparing Effective Business Plan, An Entrepreneurial Approach (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.

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