Strategic alliances, whether through joint ventures or partnerships, enable organizations to attain some of the advantages and overcome some of the disadvantages of the purely in-house or spin-off options of product devleopment.
For your discussion complete the following:
- Identify two companies that have created a strategic alliance.
- Describe and analyze their situation including their failure or success and the country(ies) involved.
International Business SEVENTH EDITION Ricky W. Griffin Texas A&M University Michael W. Pustay
Texas A&M University