Corporate strategy is concerned with the broad and long-term questions of what business(es) the organization is in or wants to be in. One thing we need to know is whether the organization is a single-business organization (in primarily one industry) or a multiple-business organization (in more than one industry).
The three corporate strategic directions include moving an organization forward (growth strategy), keeping an organization where it is (stability strategy), and reversing an organization’s decline (renewal strategy).
With this in mind and after conducting further research:
- Select an existing company
- Identify two possible corporate strategies to be used by the company selected
- Describe and explain the implementation of these strategies using the company selected