- Identify the Brand in the Topic Proposal
- Select a brand.-red bull
- Describe the brand and underlying brand concept (the brand concept for Disney has been described as family magic—every product, service, and promotional tool must fit with this).
- What is the brand problem that needs to be solved (e.g., increase awareness)?
- Target market—What is the profile of the typical customer (demographics, lifestyle, usage pattern)?<—- Ive done this part already
- The IMC Plan ——-(start here )
- Corporate growth objectives
- Analysis of the promotional program situation
- Communications goals and objectives
- Budget determination
- Overview of IMC promotional mix
- Monitoring, evaluating, and controlling the IMC process
- Promotional Mix: Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan, and artwork.
- Advertising
- Internet marketing
- Direct marketing
- Sales promotion
- Public relations
- Final Report: Students will incorporate the rough drafts of the IMC plan and individual campaigns, as well as any feedback, and revise, edit, and proofread a final report. References will be provided in APA format.
- PowerPoint: Students will provide a 10- to 15-slide PowerPoint presentation.
