Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Perspective.
MT1 – Internal Context of Strategy and the Firm’s Resources and Capabilities
[NOTE: The subjects mentioned below in each Main Topic are suggestions only; you are free to explore any area of the Main Topic that interests you, particularly if there is some direct application of the MT to your present or past business experience]
MT1 – Internal Context of Strategy and the Firm’s Resources and Capabilities
Some aspects of the Internal Context of Strategy to be considered are the value of the SWOT Analysis in gaining competitive advantage. Some aspects of the VRINE Model to be considered are how are the firm’s Resources and Capabilities – Valuable, Rare, Inimitable or Non-substitutable, Exploitable? (apply your own organizational and/or SSM company experiences using the VRINE model) [NOTE: see TEXT, Summary #6, page 88]; define dynamic capabilities and explain their role in role in both strategic change and a firm’s
