Joint Venture And Vertical Horizontal Alliance

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Joint venture and vertical/horizontal alliance are two different types of alliances used within business. I think of joint venture alliances when considering two companies that are well and profitable but think that they can combine ideas and or resources to become an even better company or develop an even more profitable product. Vertical/horizontal alliances could emerge when one company has more resources or is stronger in an area that another company is lacking in which coming together would be beneficial to both entities because they are both meeting a need for the stand alone business