Click on the “Create Journal Entry” button at the top of this page to start your journal. This is not a timed activity.
Journal 3: Marketing Plan Part D: Pricing and Distribution Strategy
Due Week 7 and worth 120 points
You will now consider your company’s strengths and weakness, along with your product or service price.
Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company’s market information, consider the strengths and weakness of your company and its products or services.
Write a four to six (4-6) paragraph journal entry in which you:
- Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
- Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.
- Analyze the company’s pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company’s products or services.
- Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Note: Insert the information from the completed Journal 4 entry into “Section 4: Pricing and Distribution Strategy” in the provided Marketing Plan Template (located in Week 4).
