Please read this case on lululemon athletica Inc. and write answers to the following questions in a word document of up to 3 pages 12-point single space
Case Questions
1. What are the key elements of lululemon’s strategy?
2. Complete an analysis of competitive forces in the external environment using the Porter’s Five Forces model of competition.
3. What are the strengths, weaknesses, opportunities, and threats (SWOT) of lululemon athletica Inc.? What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?
4. How important were the contributions of lululemon’s founder Chip Wilson to company’s growth? Is his exit good for the company prospects? What challenges will lululemon or the new CEO face without the founder?
5. Assess lululemon’s prospects in expanding into Europe and Asia? What challenges will lululemon face in these markets in terms of pricing, brand awareness, positioning, customer acquisition, distribution, etc.
6. How has Lululemon handled various ethical issues that it has faced over the last few years? How has the ethical culture of Lululemon impacted its relationship with customers and employees?
