It is possible to not have a BATNA, but it’s not ideal. For instance, if an agent in negotiating a contract and discusses with his client that the asking price is 4 years/$40 million, they should agree on a BATNA as well. This should come from the understanding that in business, your “asking price” may not always be met. Therefore, what are you willing to accept as a counter offer? Your BATNA may be 4 years/$38 millions in the case.
Agree or disagree with 2-3 sentences