Managing and Using Information Systems, management homework help

Chapter 11 of your textbook, Managing and Using Information Systems: A Strategic Approach, provides an overview of knowledge management and business intelligence as they relate to organizational decision making. Read Case Study 11-2, “Business Intelligence at CKE Restaurants,” on pages 348–349 in the textbook and answer all three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence system:

  • How does the business intelligence system (BIS) at CKE add value to the business?
  • What are some tips for developing and using the BIS described in this case?
  • Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?

For additional details, please refer to the Case Study Four Rubric document in the Assignment Guidelines and Rubrics section of the course.

The Business Intelligence at CKE Restaurants case study (in Chapter 11 of Managing and Using Information Systems) provides an overview of knowledge management and business intelligence as they relate to organizational decision making. Read Case Study 11-2, “Business Intelligence at CKE Restaurants,” in Chapter 11 of the textbook, and answer all three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence system. Answer the following questions, which represent the specific critical elements that must be addressed for this assignment:  Value: How does the business intelligence system (BIS) at CKE add value to the business?  Development and Use: What are some recommendations for developing and using the BIS described in this case?  Decision: Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?  Research: Incorporate external research to support your position.

 
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