Use prior research, Explain how you will create, deliver, and communicate value. Use the 5C’s, STP, and the 4 P’s. Detail your proposed marketing mix through:
1. Product strategy
2. Unique Selling position:
o How will your products/services succeed in the market where others may have failed?
o What gives your products/services a distinctive edge?
3. Distribution strategy
o What is the strategy behind using this channel type?
o Any complementary services?
4. Promotional strategy
5. Pricing strategy
6. Market research
This is a vital part of your Marketing Plan! Remember in a real-life setting, all of this information might require input from purchasing, manufacturing, sales, finance, and human resources. Be creative.
1. Please use *APA format. Your paper should be 3-5 pages, not including the title and reference pages. Avoid using 1st person style writing – especially since this is a scholarly paper. Instead of using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”
2. Provide an introduction and conclusion discussing your market analysis.
3. Provide 1-2 paragraphs per topic.
4. Justify your choices, details, and statements. Provide a minimum of 3 peer-reviewed sources including journals and periodicals rather than books (including textbooks)