The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:
- Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
- Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
- 1 direct mail campaign, either print or digital, to promote your brand
- 1 social media option that presents a site for customers who want to follow your brand
- The business goals and objectives of your company for the coming year
- The company’s environmental analysis
- A competitive overview based on your SWOT analysis
- The company’s targeted customer markets
- The positioning strategy
