- What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
- Describe what is meant by product mix and provide examples from a Fortune 500 company.
- What are the characteristics of marketing channels? What three factors should be considered when designing one?
- What are the benefits of multiple marketing channels? Are there any disadvantages?
- Define and describe the elements and potential benefits of integrated marketing communication (IMC).
- There are four “major” social media networks and yet hundreds of different social media outlets exist. In your opinion should a company be on ALL four of the major outlets and others? Why?
- Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?
- At what point does entertainment end and marketing begin? Why did you draw the line there?
