Marketing analysis & strategy
Complete the marketing analysis & strategy of your proposed business.In this segment of your business plan you will include the following: I. Executive Summary. II. Current Marketing Situation (market description, services reviewed, competitors). III. SWOT analysis. IV. Strategic plan (5 year strategic goals, marketing messages (e.g. slogan, tagline, etc.)) for who? And how?, outline your promotional strategies).
Note: 1. Paper should be up to 4 pages in length, NOT including cover page and reference page. APA format
The Marketing analysis is for an Adult Day Care in Ft Lauderdale Fl. Owners are 4 Occupational therapist that would also like to offer occupational therapy services to clients. This is just for section IV of the outline attached below (Marketing analysis & strategy).