In this Assignment, you will analyze the Fancher Golf Center case study. Your goal is to recommend business solutions based upon data analysis and interpretation. Write a 2-3 page critical essay by covering the following topics:
- Devise data/information collected through marketing research process for analysis.
- Discuss how to analyze, edit, and code data.
- Discover the degree of association between variables.
To help inform your essay, include information that answers the following questions:
- For each team, identify all of the types of error that were likely introduced by the data collection process. Discuss why you believe particular procedures produced each type of error you identify.
- What could have been done to prevent/minimize each type of error by conducting the study differently?
- What might be done to deal with each type of error now that it has occurred?