Part 1: Identify your favorite Superbowl 50 Ad. Copy the link to the ad and answer the following questions.
1.What consumer needs were identified?
2.Do you think this advertisement was effective at gaining the attention of the target audience? Explain why or why not.
3.What particularly did you like or dislike about the ad?
4.Was the ad designed for the Super Bowl Sunday only, or can it be re-used (to amortize cost)?
5.And now the $4 million dollar question (remember the average 30 second ad cost the advertising company $4 million). The purpose of the advertising and marketing behind this commercial was probably to inform, reinforce past behavior, change behavior, and create sales. In your opinion, did the ad do these things? Why or why not? What could have been done more effectively?