Marketing is not fully capable of meeting customer need, discussion help



There are many functions associated with the operations function. This includes managing organized work, adjusting processes, optimizing layouts, locating facilities, architecting jobs, developing measures of performance, quality control, scheduling, inventory management, production planning, and much more (Russell and Taylor III, 2014 Pg. 4).

Operation management is considered a core area for the business (Russell and Taylor III, 2014 Pg. 4). Meaning, without this position or at least a working knowledge and implementation of it by management, the business would suffer greatly and likely fail.

Being a core area, it operates independently and collaborates with all other areas of the business. Operations must operate at every level of the organization to fulfill its goals and objectives to help the company to be more successful. For instance, in partnership with the finance and accounting departments, together they can come up with things like budgets and cost analyses. By teaming up with human resources, they can create training programs to better their employees and the company. They work with suppliers to ensure proper delivery of product and develop schedules for deliveries and disbursement of goods. In association with marketing sales forecasts, promotions, and customer ordering and feedback are managed and handled (Russell and Taylor III, 2014 Pg. 4).

Though operations management isn’t the only important position in a company, it is getting quite a way up the food chain. Operations management may not even be a position, but it is a “multidisciplinary functional area” that must be taken on by one or more individuals for the company to survive (Anastasia, 2016). Personally, I see operations as a central hub for all information to pass through or as a translator from one function to another. It is the intermediary and aids the business in being the best that it can be


Operations management contains resources, systems, transformation and value addition activities. In one company, except for operations management, there are several function areas, such as, marketing, IS, finance, accounting, engineering, and human resources(Kumar, & Suresh, 2009).

  • Most business are supported by the functions of opertaions, marketing, and finance. Marketing is responsibile to survey on outside of the company while operation is mainly for planning, orginizing and supervising in the contexts of production, manufacturing or the provision of services(Dhoul, 2014). And finance should target to counting the profit and the loss of the company.
  • Marketing is not fully capable of meeting customer needs if they do not understand what operations can produce. Before doing some survey or analysis of the outside competitors, first of all, one company should has its own products and/or service to operate. And then the company would have some target competitors to spy on.
  • Finance can not judge the need for capital investments if they do not understand operations concepts and needs. One main job for finance area to do is to help decide how much money to be put in and how to allocate these money into the right places. And the main point is that to finish this process of decision for finance area, operation plays a big role.
  • Information systems enable the information flow throughout the organization. It would be important for operation management. That is because operation needs enough information fast to make decisions. And information system can properly offer enough information fast to operations managers.