Marketing Journal – Fictional Start Up Company

201412072300022014120719213220141201010242marketing_journal___fictional_start_up_company.docx Based of the company you created, please consider who your customers are and identify your market segment.

Write a one to two (1-2) paragraph journal entry in which you:

  1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
    1. demographic profile (e.g., age, gender, ethnicity, etc.)
    2. psychographic profile (e.g., interests, routine, habits, etc.)
    3. profession (e.g., income, occupation, education)
    4. geographic location (e.g., country, region, city, rural, urban, climate)
    5. precise wants and needs as they relate to the products and / or services you offer.
  2. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic

Next  can complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.

You can use the Internet to research your customer demographics and market segment from Journal 2. Consider what you think you know versus what you know to be true based on research from reports, publications, course content, etc.

Write a four to six (4-6) paragraph journal entry in which you:

  1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines’ USP is providing customers with low airfare without compromising service and comfort).
  2. Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
  3. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. 

Please let me know if you can do this by today? Like a couple of hours from now? I need these two things to be very informative with details and specifics about what you are speaking on.

 
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