Marketing, marketing homework help

Many of the potential legal problems within social media relate to the inappropriate sharing of information. Review the material on social media policy on pages 49-51. Read this recent article on employers’ social media policies (available: http://www.nytimes.com/2013/01/22/technology/employers-social-media-policies-come-under-regulatory-scrutiny.html?pagewanted=all&_r=0). Also, visit Coca-Cola’s social media policy (available: http://www.coca-colacompany.com/stories/online-social-media-principles).

Questions

  1. Social media is used for both private and work-related communications. How the social media policies may assist to discriminate between the two types of communications?
  2. What is the role of social media policies in protecting recipes, trade secrets and other intellectual properties?