Read the article “These 5 Things Will Happen to Social Marketing by 2017” May 5, 2016 (available: http:// http://simplymeasured.com/blog/these-5-things-will-happen-to-social-marketing-by-2017/#sm.00118ko831o6f0a10hz1bokndo67c).
- Do the trends presented in the article surprise you? Why or why not?
- Do you use social media (e.g. WhatsApp) to make a purchase? Elaborate.
- Have you seen other social media trends that may provide some value to e-tailers? Discuss.