Marketing Paper, marketing homework help

Read “The ASDA Way of Working” at the end of Chapter 1 of your textbook.

Read at least two scholarly articles that address theories of organizational change.

Write a paper of approximately 750 words that answers the following questions:

  • What trigger events are driving the need for organizational change at ASDA? Characterize each trigger as internal or external.
  • What role will each of the following facets of change play in the strategy and implementation of change for the company?
    • Turnaround
    • Tools and Techniques
    • Transformation
  • What specific resistance to the change implementation could management expect to see from employees?
  • Describe one or more specific actions management can take to encourage employee participation in the change.

Include a minimum of two sources,

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