Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks.
Assignment Steps
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. This should added to the Target Market section of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate
a maximum 350-word executive summary including at a minimum the following elements:
Required executive summary elements:
–Strategic Objectives
–Products or Services
Optional executive summary elements:
–Resources Needed
–Projected Outcomes
Integrate
the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:
–Incorporate Understanding Target Markets (Week 2)
–Incorporate Promotion and the Product Life Cycle (Week 3)
–Incorporate Price and Channel Strategy (Week 4)
–Incorporate Marketing Communication and Brand Strategy (Week 5)
–Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
Cite
a minimum of three peer-reviewed references.
Include
all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.
THE TOTAL WORD COUNT IS 3850. This includes the 700 word ethical issues and the 350 word executive summary. It will be included in 1 overall marketing plan!!
The item I am using is the RadioFlyer 4in1 Tricycle. Please refer to the attachments for the previous weeks papers
