Marketing Plan Analysis

Analyze the marketing and sales portions of a business plan and provide suggestions for improvement. There is no page limit for this assessment.

Creativity, analysis, and flexibility are necessary for developing and implementing a strong selling plan. In today’s fast-paced environment, sales plans are fluid. The ability to critically analyze plans and respond to change is a key skill for today’s sales and marketing professionals.

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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 5: Develop a sales plan. 
    • Describe components of a company’s sales approach.
    • Evaluate whether a company’s sales plan is effective in relation to a particular marketing context.
    • Propose changes to a sales plan.
  • Competency 6: Evaluate management implications of marketing and sales plans. 
    • Explain how a sales plan affects the implementation of sales strategies.

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