Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company.
In this assignment, you will work on the fifth and final section of the Marketing Plan for the product you have selected/ created. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)
Directions:
Complete the following in MS Word:
- Promotion Mix
- Advertising
- Personal Selling
- Sales Promotion
- Direct Marketing
- Public Relations
- Brand Management
- Branding Strategies
- Emotional Branding
- Brand Extension
- Global Markets
- Opportunities & Challenges
Executive Summary
- Marketing Implementation & Evaluation
- Careers in Marketing
Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
