Determining an Appropriate Research:
Design Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions.
Topic 1
Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice.
Topic 2
What are the various types of exploratory research? Give an example of a good problem for exploratory research. Please make sure to properly cite any resources you use from other sources.
