Write a Research Paper of Minimun of 12 pages about a Tissue Paper Company in Colombia having a product problem in which is losing sales, customers etc.
Explain the actual situation, the market, the habits of consumption, competitions, actual company, brands, products, etc
Why and reasons, well detailet, using marketing information , research and marketing language
Use Marketshare Reporter. Hoover´s Business Data, Infotrac, ABI Inform, etc
What is the Problem?…Consequences…
How the problem can be resolve, the marketing strategy and so on.
12 Full Pages, well developed and clear references to Marketing Languages…