The assignment
Identify a product that you feel is a good example of a successful “line extension.” Explain why you feel this product manufacturer or service provider was able to accomplish this, using lessons about line-extensions to support your argument.
(Also, please read:<Introduction to Secondary Research> It will not be a part of this assignment, but you will be tested on this information at a later date.)
Requirements
- Read chapters 11-13 of Positioning: The Battle for Your Mind
- Prove your understanding of the reading
- Be thoughtful in your analysis
- Must be formatted according to the following requirement:Font: 11-point Arial Word count: 500 minimum (550 max)
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