Marketing Techniques Discussion

The assignment

Identify a product that you feel is a good example of a successful “line extension.” Explain why you feel this product manufacturer or service provider was able to accomplish this, using lessons about line-extensions to support your argument.

(Also, please read:<Introduction to Secondary Research> It will not be a part of this assignment, but you will be tested on this information at a later date.)


  • Read chapters 11-13 of Positioning: The Battle for Your Mind
  • Prove your understanding of the reading
  • Be thoughtful in your analysis
  • Must be formatted according to the following requirement:Font: 11-point Arial Word count: 500 minimum (550 max)