MedTech Pharmaceuticals case, marketing homework help

Read the MedTech Pharmaceuticals case at the end of Chapter 13. Each question should be discussed thoroughly in 200-250 words. * You must also include 4 sources throughout your entire Complete assignment.

1. Provide a summary of the case including an analysis of the key facts and potential dilemma.

2. Discuss the advantages and disadvantages of MedTech paying employees on a straight commission basis.

3. What are the differences between direct and limited reimbursement plans? Which do you think would work best in this case? Justify your response.

4. Assume you are Harold. What specific changes do you think should be made to the compensation program? Why?

 
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