MGT599 Strayer Change Management

MGT599 –

5. Read the article titled “10 Principles of Change Management” at http://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf (SEE ATTACHED AS WELL). In the article, the authors advocated for diagnosing an organization’s culture (i.e., 8. Address culture explicitly), often considered the most difficult aspect to evaluate when diagnosing organizations. Speculate on at least two (2) challenges that business leaders might face when diagnosing organizational culture during substantial business transition within a company. Propose key strategies to mitigate the challenges in question and support your response.

6. From the article, select one (1) principle that you mostly agree with and examine its fundamental strengths and weaknesses. Include one (1) example or scenario in which you could apply the chosen principle to support your response.

7. Technology is a key driver of change and an important source of competitive advantage in business environments. Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.

8. Use the Internet or Strayer Library to research two to three (2-3) articles on soda wars among American soft drink manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy that one (1) of the soft drink manufacturers could use to increase its competitive advantage. Provide a rationale for your response.