there is 2 different assignments here. Please read them carefully in order do deliver satisfying work.
1- Read the Euromonitor report, then compare and contrast the trends it identifies with the trends listed in chapter three of your textbook. Answer three questions:
1. How would you compare and contrast the the trends in the report and the textbook?
2. How have you, personally, noticed one or more of these trends in your life?
3. Which of these do you think will most affect IMC going forward?