Module 04 Written Assignment – Promotion Mix Strategies


Push
and pull promotion are the two promotion mix strategies that marketers use.

For your assignment, you will need to do the following:

  1. Describe both the push and pull promotion strategies.
  2. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
  3. Describe the activities of the companies and why you believe they are successful with their strategies

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