Watch the following ads:
https://www.youtube.com/watch?v=frD1AbsNdQk
https://www.youtube.com/watch?v=5zWB4dLYChM
https://www.youtube.com/watch?v=ztpgEy3bCZA
Discuss the advertising techniques implemented in each to help teach, to inform and to persuade consumers. Which do you feel is the most effective form of advertising and why? Identify the cues, or stimuli, used in the ads to direct consumer behavior. What responses do you think these brands are looking for from their viewers? How well was the three-hit theory implemented in these ads? Discuss your overall thoughts on brand positioning in these ads.
Please remember to respond to the postings of at least two fellow classmates.
