Select one of the two following article that discuss a company’s proposed research and development methods. Write a 2 page paper noting what types of research you would use for a business project to be successful. What outcomes do you expect with using these types of business research? You have to determine what type of business research you want to do. Qualitative research, Quantitative data, or a combination of it? Also explain why would you use these? What are your expectations from these methods?
Nohria, N. (2005). Feed R&D–or Farm It Out? Harvard Business Review, 83(7/8), 17-28. Link to article.