Nestle Middle East

would love some help with the Nestle Middle East Case study. Here are the attached files I would like to have a very brief overview of the case and the question to answer is Discuss the importance of investment in research with regard to the Nestle Case. Also please include further relevant theoretical and practical material.
Image 4193 is the case study and the other images is just more information on Nestle Middle east

Here are the attached files