New Product Launch Marketing Plan, Part II

Company: Nivea

Complete a market segmentation of between 200-250 words for your

buyers. Be sure to include the following:

• Detail the target market profiles, key buying behaviors, and decision

motivators for your consumer and organizational target markets.

• How you will manage each stage of the PLC and include tactical

plans for the Four Ps at each stage

Has to be APA format with between 2-3 citations with references.

Thank you 🙂

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