New Product or Service, marketing assignment help

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Format your paper consistent with APA guidelines.

———Strategic Planning Outline———

I.  Title Page

II.  Table of Contents

III.  Executive Summary

IV.  Strategic Plan Part 1:  Existing Business or New Business Division; Vision, Mission, and Value Proposition  

V.  Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value Chain Analysis

VI.  Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan

VII. Conclusion

VIII.  Reference Page

 
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