Nordstrom, inc Expanding into Mexico,
- Include a narrative overview of your expansion opportunity. Describe the expansion project, the country in which the expansion will take place, and the reasoning behind this expansion into this country at this particular time. In other words, why does this particular project and country make sense for your chosen company?
- Include key information sources related to the company you have chosen. Sources should provide an introductory, authoritative, future-oriented understanding of the company itself, the industry, technology, customers, suppliers and competitors, and the economic environment of the company and of your proposed expansion. Sources could be published or online; they could even include a person you know with experience in that industry. The sources will almost certainly include the company’s website; you might also follow its Facebook and Twitter feeds.
- Note how each source is relevant and describe what information the source will provide. You will probably develop more sources later in the course, but these are meant to give you a solid start.
