President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.
The memo should be 450–600 words and should include applying the strategic digital marketing channels continuum of the following:
- Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
- Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
- Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
Reintermediation may also include the e-business’s marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.