Review the following learning objective from the text: Describe four qualitative forecasting techniques. Then, explain why you agree or disagree with the following statement: Knowledge about what customers are likely to do is much more valuable than information regarding what customers plan or want to do.
Please provide empirical support from sources other than the text in your response. Include a paraphrased summary, with cites and references from at least 2 peer reviewed journal articles. These can be found either in the library or by selecting the pdf link to the right of your http://scholar.google.com search. Provide cites and references for each of your discussion responses.