Chapter 16 identifies techniques for enhancing organizational effectiveness and includes the view consumers have of the organization. It is easy for a company to lose its reputation. For example BP after the gulf oil spill or Netflix after its decision to double user rates to provide DVD rentals and online movies. How does a company restore its reputation?
Please make sure your initial post is 100 words and your posts to your classmates are 50 words each. Also, please be sure and do an in-text citation and reference in your initial post.