1.Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?
2.Marketers often target consumers before, during, or after a trigger event – an event in one’s life that triggers change. For example, after having a child, new parents have an increased need for baby furniture, clothes, diapers, car seats, and many of other baby-related goods. Consumers who never paid attention to marketing efforts for certain products may now be focused on ones related to their life changes. Discuss other trigger events that may provide opportunities to target the right buyer at the right time.
3).People differ greatly in their readiness to adopt new products. Chapter 5 discusses the different adopter categories: 1.) innovators, 2.) early adopters, 3.) early majority, 4.) later majority, or 5.) laggards.
In your opinion, which one of the adopter categories is most likely to be intrigued by this commercial?
Each question write 1-2 paragraphs.
