Select a company to create a marketing plan for. The company must be a real business or non-profit organization that is small to mid-size and does not have access to a department of marketing professionals, or you can write a marketing plan for a business you would like to start. Do not select major corporations, such as Apple, Samsung, Target or Starbucks. Major corporations have an abundance of marketing assistance already!
Write a company description (including the mission statement) and outline the company’s goals. This assignment should be a minimum of one page, double-spaced, 12 point font.
. Write in third person. Do not use “I”, “we”, etc.
