Please answer the following question with a minimum of 150 – 250 word count. A cover page/title page is not needed. Use APA format with scholarly articles to support your answer, include in-text citations and a reference page. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Please use an additional scholarly article for the second reference, total of 2 references, the one I provided you and another from your research! No PLAGIARISM and let me know if you have any questions or concerns! “Please review the attached file before proceeding”
Identify one of your favorite products that is in the maturity stage of the product life cycle. Be sure that no other student has already discussed this product on the board prior to your post. Discuss how the company has managed and marketed the product in EACH of the stages (introduction stage, growth stage, maturity stage, and decline stage) of the product life cycle from introduction through maturity. What has the company done recently to ensure the product remains in the maturity stage and avoids decline? Be specific and include scholarly research on managing the product life cycle. You may NOT use examples or references previously used by students who have already posted!!! (Do not use VCR’s to DVD’s as an example, it has already been used)
