Product Lifestyle

Plan the tasks or tactics for a marketing mix in various stages of the product lifecycle, using a provided worksheet.

The task of managing a given product at any stage of that lifecycle is significant and offers multiple opportunities for success or failure.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 4: Apply effective marketing planning and implementation. 
    • Identify marketing tactics related to product, at each stage of a product lifecycle.
    • Identify marketing tactics related to price, at each stage of a product lifecycle.
    • Identify marketing tactics related to place, at each stage of a product lifecycle.
    • Identify marketing tactics related to promotion, at each stage of a product lifecycle.

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